Most people aren’t living a values-driven life—and don’t realize it. The Brand Called YOU changes that. Join today.

Live, Work, and Lead as the Best Version of YOU!

Discover how to define your core values—and turn them into a personal operating system that guides how you think, speak, and act across your relationships, career, and daily life. 

This masterclass shows you how to define a simple but transformational set of core values—your personal RULES to live by. 

When you have them, everything changes: how you think, speak, act, and lead. 

I'M CURIOUS →
 

Show up as YOU. Everyday.

You've been here:

  • ✘ You’ve heard about “core values”… but never built a system to live by them.
  • ✘ You react instead of responding with intention.
  • ✘ You make decisions—but second-guess them later.
  • ✘ You’ve set goals—but lost momentum without a deeper why.
  • ✘ You crave clarity—but don’t have a path to get there.

Imagine this instead:

  • ✓ You have five personal RULES that guide your actions, shape your priorities, and strengthen your relationships. 
  • ✓ You respond with calm and confidence—especially under pressure. 
  • ✓ You make decisions faster and stick with them. 
  • ✓ Your goals are rooted in purpose—so you don’t lose steam. 
  • ✓ You know what matters most—and act like it, every day. 

You’ve tried almost everything:

✔ You’ve read the leadership books.
✔ You’ve listened to the TED talks, and podcasts.  
✔ You joined coaching programs that stopped short of real change.   
✔ You’ve journals full of insights that never made it into action.  
✔ You’ve done core values exercises that led nowhere.  
✔ You’ve tried productivity tools that couldn’t fix deeper misalignment. 
✔ You’ve been trying to be more “grounded” or “intentional” without a clear way to do it. 

You’ve done the work. Now it’s time for a system. One that aligns WHO you are with HOW you think, speak, and act—every day.

TEACH ME THE SYSTEM

Imagine having a simple, transformational operating system for your life—built by YOU. 

A system to ground you, guide you, and grow you—by turning your core values into personal RULES that shape how you live, lead, and make decisions. Then, imagine this… 

You start each day feeling centered and clear—because you know your RULES and use them to shape how you show up.

You make decisions with confidence—because your values are no longer vague… they’re visible and actionable. 

You show up with consistency and calm—even in conflict, pressure, or uncertainty. 

You lead in a way that earns trust and respect—because who you are aligns with how you act. 

You’d feel focused. Intentional. Energized.
You’d stop second-guessing who you are—and start living like you mean it. 

I AM READY FOR THIS
What others say about The Brand Called YOU! Masterclass:

“This is the most important work I’ve ever done in my life”  

What others say about The Brand Called YOU! Masterclass:

“The Brand Called YOU Workshop gave me clarity, purpose, and a plan for living my life that I can actually follow.” 

What others say about The Brand Called YOU! Masterclass:

“This program didn’t just help me think differently—it changed how I live, lead, and show up every day. ” 

What others say about The Brand Called YOU! Masterclass:

“I’ve done coaching, I’ve read the books—but this was the first time it all clicked. These really are the most important words in my life.”

What others say about The Brand Called YOU! Masterclass:

“This isn’t just values work. It’s a blueprint for becoming the person you were meant to be.”  

What others say about The Brand Called YOU! Masterclass:

“This approach to personal development gave me the clarity I didn’t know I was missing. Game changer.” 

INTRODUCING:

 The Brand Called YOU!

A masterclass to help you define the most important words of your life—your RULES (core values made visible and livable)—and build a personal operating system to guide how you think, speak, act, and lead each day. 

Whether you’re a leader, high achiever, or simply ready for change, this course gives you the structure to move from good intentions to real-life results. 

COUNT ME IN

With The Brand Called YOU! Masterclass you will..

Define your five personal RULES—and clearly articulate why they matter.

Uncover the thoughts, behaviors, and habits that bring more happiness, less stress, more productivity, and greater success. 

Hardwire your RULES into daily life with up to 10 habits that build discipline, resiliency, and self-worth. 

I NEED THIS →

Meet Gregg Lederman

Obsessed with what makes a great life tick (and how to actually live one), Gregg Lederman has spent his career helping people stress less, smile more, and lead like they mean it — at work and at home.

He’s a keynote speaker, performance coach, and New York Times best-selling author of books people actually finish (and even enjoy). For over two decades, Gregg’s been transforming how thousands of leaders, students, and high-achievers think, feel, speak, and act. His programs – The Journey to a Great Life NOW, The Brand Called YOU and Mental Toughness Moves Mountains – don’t just shift mindsets; they spark full-on life upgrades. 

As the founder and CEO of Brand Integrity, Gregg and his culture-obsessed team helped companies triple national engagement scores and land on more “Best Places to Work” lists than they could frame. He also spent 19 years teaching executive MBAs how to lead real change as a professor at the University of Rochester’s Simon Business School.

These days, you’ll find Gregg in Rochester, NY, with his wife Karyn, their three amazing daughters, and two wildly lovable dogs, Milo and Rocky — all of whom constantly remind him what it really means to live a Great Life NOW.

JOIN GREGG →

Build your personal operating system to live by your RULES—every day.

BEST OFFER

$799

One-time Payment

  • 10 Engaging, High-Impact Videos  

  • Digital Workbook with Guided Exercises  

  • Self-Awareness Discovery Assessment  

  • Thought Starter & Action Word Banks  

  • Lifetime Access  

  • 30-Day Money-Back Guarantee

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3 Monthly Payments

$347

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